Agronomy Science, przyrodniczy lublin, czasopisma up, czasopisma uniwersytet przyrodniczy lublin
Przejdź do głównego menu Przejdź do sekcji głównej Przejdź do stopki
Agronomy Science Baner text

Tom 80 Nr 1 (2025)

Artykuły

Polish young adult consumers’ purchasing behaviours and preferences towards strawberries

DOI: https://doi.org/10.24326/as.2025.5448
Przesłane: 28 października 2024
Opublikowane: 19.05.2025

Abstrakt

This study surveyed 203 Polish consumers aged 18–25 to analyse their strawberry buying and consumption patterns and preferences. The research employed a quantitative survey (CAWI) and qualitative sensory assessment. The study found that strawberry consumption is highly seasonal, with higher intake in summer, particularly among women, while winter consumption was influenced by income level. Key purchase drivers included the appearance and aroma of strawberries; less important in choosing strawberries were price, type of packaging, place of purchase, and country of origin. Sensory evaluation of four strawberry cultivars – Lycia, Aprica, Giusy, and Klodia – revealed Klodia as the most favourable in sweetness and flavour, though Aprica was visually preferred. These findings suggest that visual preferences do not always align with sensory qualities when selecting strawberries.

Bibliografia

  1. Aoki K., Akai K.A., 2023. A comparison between Spain and Japan concerning the colour, expected taste scale, and sustainability of strawberries: A Choice Experiment. Food Qual. Prefer. 103, 104671. https://doi.org/10.1016/j.foodqual.2022.104671
  2. Bhat R., Geppert J., Funken E., Stamminger R., 2015. Consumers perceptions and preference for strawberries – a case study from Germany. Int. J. Fruit Sci. 15(4), 405–424. https://doi.org/10.1080/15538362.2015.1021408
  3. Bieniek M., 2022. Konsumpcja owoców i warzyw w Unii Europejskiej oraz jej potencjalne środowiskowe i zdrowotne konsekwencje. Zag. Doradztwa Rol. 1(107), 22–40 [in Polish].
  4. Bernaciak A., Beanaciak A., Janicka M. 2021. The field of study as a factor differentiating students’ level of environmental awareness. Ekon. Środ. 77(2), 144–161. https://doi.org/10.34659/2021/2/17
  5. Cochoy F., Licoppe C., Petersson McIntyre M., Sörum N., 2020. Digitalizing consumer society. Equipment and devices of digital consumption. J. Cult. Econ. 13, 1–11. https://doi.org/10.1080/17530350.2019.1702576
  6. Dudkowska M., 2023. Związki pochodzenia naturalnego w przeciwdziałaniu starzenia. Kosmos. Probl. Nauk Biol. 72(4), 503–516. https://doi.org/10.36921/kos.2023_2970
  7. Fan Z., Hasing T., Johnson T.S., Garner D.M., Barbey C.R., Colquhoun T.A., Sims C.A., Resende M.F.R., Whitaker V.M., 2021. Strawberry sweetness and consumer preference are enhanced by specific volatile compounds. Hortic. Res. 8(66). https://doi.org/10.1038/s41438-021-00502-5
  8. Fritz C.O., Morris P.E., Richler J.J., 2012. Effect size estimates: current use, calculations, and inter-pretation. J. Experim. Psychol. Gen. 141(1), 2–18.
  9. Giampieri F., Alvarez-Suarez J.M., Mazzoni L., Romandini S., Bompadre S., Diamanti J., Capocasa F., Mezzetti B., Quiles J.L., Ferreiro M.S., Tulipani S., Battino M., 2013. The potential impact of strawberry on human health. Nat. Prod. Res. 27(4–5), 448–455.
  10. Giampieri F., Forbes-Hernandez T.Y., Gasparrini M., Alvarez-Suarez J.M., Afrin S., Bompadre S., Quiles J.L., Mezzetti B., Battino M., 2015. Strawberry as a health promoter: an evidence based review. Food Function 6(5), 1386–1398.
  11. Gondek K., Gondek K., Kopeć M., Mierzwa-Hersztek M., Jarosz R., Zaleski T., Bogdał S., Bieniasz M., Kaczmarczyk E., Knaga J., Nawrocki J., Pniak M., Kowalczyk B., Błaszczyk J., 2020. Mineral composition of fruits and leaves of San Andreas® everbearing strawberry in soilless cultivation. J. Elementol. 4. https://doi.org/10.5601/jelem.2020.25.2.2013
  12. GUS, 2024a. Budżety gospodarstw domowych w 2023 r. [Household budget survey in 2023]. https://stat.gov.pl/obszary-tematyczne/warunki-zycia/dochody-wydatki-i-warunki-zycia-ludnosci/budzety-gospodarstw-domowych-w-2023-roku,9,22.html [access: 6.07.2024].
  13. GUS, 2024b. Rocznik Statystyczny Rzeczypospolitej Polskiej 2024 [Statistical yearbook of the Republic of Poland 2024]. https://stat.gov.pl/obszary-tematyczne/roczniki-statystyczne/roczniki-statystyczne/rocznik-statystyczny-rzeczypospolitej-polskiej-2024,2,24.html [access: 7.07.2024].
  14. Ita Y., Ita A.K., Rahaju B., 2019. Strawberry extract as a tooth stain remover. Health Notions 3(1), 28–31. https://doi.org/10.33846/hn.v3i1.300
  15. Janda K., Kasprzak M., Wolska J., 2015. Witamina C – budowa, właściwości, funkcje i występo-wanie [Vitamin C – structure, properties, occurrence and functions]. Pomerian J. Life Sci. 61(4), 419–425 [in Polish].
  16. Kamińska K., 2024. Preferencje studentów w zakresie spożycia świeżych owoców. Praca inżynierska, SGGW w Warszawie, 35 [in Polish].
  17. Khan N., Syed D., Ahmad N., Mukhtar H., 2013. Fisetin. A dietary antioxidant for health promo-tion. Antioxid. Redox Signal 19(2),151–162. https://doi.org/10.1089/ars.2012.4901
  18. Kim S., Choi K.J., Cho S.J., Yun S.M., Jeon J.P., Koh Y.H., Song J., Johnson G.V.W., Jo C., 2016. Fisetin stimulates autophagic degradation of phosphorylated tau via the activation of TFEB and Nrf2 transcription factors. Int. J. Sci. Rep. 6, 24933. https://doi.org/10.1038/srep24933
  19. Kopytowski J., Kawecki Z., Bojarska J.E., Stanys V., 2006. Ocena plonowania i jakości owoców kilku odmian truskawki uprawianej na Warmii [Yielding and fruit quality of some strawberry cultivars cultivated in the Warmia region]. Zesz. Nauk. Instyt. Sad. Kwiac. 14, 53–64.
  20. KZGPOiW, 2023. Truskawki z rekordami konsumpcji w każdym kolejnym miesiącu lata – Kantar. https://polskiesuperowoce.pl/264813-truskawki-z-rekordami-konsumpcji-w-kazdym-kolejnym-miesiacu-lata-kantar [access: 24.02.2025].
  21. Miller K., Feucht W., Schmid M., 2019. Bioactive compounds of strawberry and blueberry and their potential health effects based on human intervention studies: A brief overview. Nutrients 11(7), 1510.
  22. Odriozola-Serrano I., Soliva-Fortuny R., Gimeno-Ano V., Martin-Belloso O., 2008. Kinetic study of anthocyanins, vitamin C, and antioxidant capacity in strawberry juices treated by high-intensity pulsed electric fields. J. Agri. Food Chem. 56(18), 8387.
  23. Park H., 2021. Financial behavior among young adult consumers: the influence of self-determination and financial psychology. Young Consumers 22(4), 597–613. https://doi.org/10.1108/YC-12-2020-1263
  24. Pinto M.S., Lajolo F.M., Genovese M.I., 2008. Bioactive compounds and quantification of total ellagic acid in strawberries (Fragaria × ananasa Duch.). J. Agric. Food Chem. 107, 1629–1635. https://doi.org/10.1016/j.foodchem.2007.10.038
  25. Pukszta T., Platta A., 2017. Truskawki jako źródło składników bioaktywnych wspomagających profilaktykę chorób nowotworowych [Strawberries as the source of bioactive ingredients supporting prevention of cancers]. Bromat. Chem. Toksikol 3, 234–240.
  26. Roalmer, 2022. Consumer report: the strawberry season. https://www.roamler.com/consumer-report-the-strawberry-season/ [access: 5.07.2024].
  27. Roberts R.E., Eslick B., KC D., 2021. Understanding consumer preferences for new market entry: A study of strawberry consumption in Jakarta. Acta Hortic. 1309, 1053–1062. https://doi.org/10.17660/ActaHortic.2021.1309.149
  28. Ruth T.K., Rumble J.N., 2016. Branding the berries: consumers’ strawberry purchasing intent and their attitude toward Florida strawberries. J. Appl. Commun. 100(2), 26–42. https://doi.org/10.4148/1051-0834.1028
  29. Seram N.P., 2014. Berry fruits: compositional elements, biochemical activities, and the impact of their intake on human health, performance, and disease. J. Agric. Food Chem. 62(18), 3839–3841. https://doi.org/10.1021/jf071988k
  30. Sparacino A., Ollani S., Baima L., Oliviero M., Borra D., Rui M., Mastromonaco G., 2024. Analyzing strawberry preferences: Best–worst scaling methodology and purchase styles. Foods 13(10), 1474. https://doi.org/10.3390/foods13101474
  31. Stea T.H., Nordheim O., Bere E., Stornes P., Eikemo T.A. 2020. Fruit and vegetable consumption in Europe according to gender, educational attainment and regional affiliation – A cross-sectional study in 21 European countries. PLoS One 15(5), e0232521. https://doi.org/10.1371/journal.pone.0232521
  32. Wang J., Yue C., Gallardo K., McCracken V., Luby J., McFerson J., 2017. What consumers are looking for in strawberries: Implications from market segmentation analysis. Agribusiness 33, 56–69. https://doi.org/10.1002/agr.21473
  33. Wendin K., Egan P.A., Olsson V., Forsberg S., Nilsson A., Stenberg J.A., 2019. Is there a best woodland strawberry? A consumer survey of preferred sensory properties and cultivation char-acteristics. Int. J. Gastronomy Food Sci. 16, 100151.
  34. Zdrojewicz Z., Bieszczad N., Gąsior P., Rogoza A., 2017. Eating strawberries – you will be healthier. Med. Rodz. 20(1), 48–52.
  35. Zmarlicki K., Brozowski P., 2020. Perspektywy, szanse i zagrożenia dla produkcji truskawek, jagody kamczackiej i aronii. Instytut Ogrodnictwa, Skierniewice [in Polish]. http://www.inhort.pl/files/program_wieloletni/PW_2015_2020_IO/spr_2020/5.1_Zmarlicki_Raport_2020.pdf

Downloads

Download data is not yet available.

Podobne artykuły

1 2 3 4 5 6 7 8 9 10 > >> 

Możesz również Rozpocznij zaawansowane wyszukiwanie podobieństw dla tego artykułu.