Growing climate and environmental problems oblige us to look for effective solutions in business activities. In December 2019, the European Commission issued a communication on the European Green Deal strategy, which set ambitious goals to achieve climate neutrality until 2050. The paper briefly characterizes the aims and priorities of the European Green Deal and the Farm to Fork strategy and reviews research on the impact of their implementation. The causes underlying farmers’ protests in Poland and an attempt to explain them were also presented. The arguments lead to the general conclusion that a broad-based information policy on EGD as well as training and advisory activities for farmers and food consumers are necessary. An appropriate level of farmers' knowledge could change their attitudes and increase acceptance of the proposed solutions.
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